GTM engineering, done for you
Predictable pipeline for funded B2B teams, without betting the round on your first sales hire.
Most funded startups hire a sales leader before they have found a repeatable motion, then spend two quarters and $200K learning it does not exist yet. We find the motion, staff it, and run it on every channel your buyers use: LinkedIn, email, YouTube, Instagram, Reddit, your blog, and the search and answer engines, all on infrastructure we built. No equity, no vesting, no two-week notice. Just a GTM team and a plan that work.
53% of cold invites accepted in matured campaigns · Zero accounts restricted to date · Operators who have scaled companies from zero to one and one to $100M
The problem
Why the first sales hire usually fails
You raised the round to find a repeatable motion. Hiring someone to discover it for you is the most expensive way to run that experiment.
Hired before the motion existed
The rep inherits a hypothesis, not a playbook. Two quarters later you know what does not work, and you paid a senior salary to find out.
One person, five jobs
Prospecting, messaging, qualifying, follow-up, closing. With no system underneath, the calendar fills with admin and the pipeline stays thin.
The playbook walks out the door
Whatever they learned lives in their head. When they move on, you are back to square one, minus the runway you spent.
A senior GTM team that doesn't need equity, doesn't need a ramp, and doesn't quit.
Every channel
Outbound is the start, not the whole motion
Buyers meet you on LinkedIn, in their inbox, on YouTube, in a Reddit thread, and in the answer an AI gives them. We run all of it as one system with one number to hit.
LinkedIn outbound
Personalized invites and messages from your reps' own accounts, on the platform we built.
Email outbound
Warmed domains, verified addresses, and sequences that pick up where LinkedIn leaves off.
YouTube
Search-led videos on the questions your buyers ask, embedded back into the pages that rank.
Short-form cuts of the same ideas for buyers who scroll before they search.
Reddit and communities
Real answers in the threads where your buyers compare options, never drive-by promotion.
Blog and content
Research posts and playbooks written from your own data, published on a schedule.
SEO and AEO
Ranking in Google and being the cited answer in ChatGPT, Perplexity, and AI Overviews.
One pipeline number
Every channel reports into the same cost per meeting, so the mix is decided by results.
The engagement
Plan, build, operate
Assessment
Two weeks. We dive deep into your company, map your TAM, design the org (how many of whom to hire), build the targets model, and write the channel and campaign strategy: which of LinkedIn, email, YouTube, Instagram, Reddit, blog, and search will carry your motion, and in what order. The plan is yours to keep even if you stop here.
$2,500, credited against month one
Build
We execute the plan: recruit through our own hiring engine and LinkedIn, train the team on the motion, stand up outbound on our infrastructure, launch the content channels the plan calls for, and wire reporting into your CRM.
Covered by the management fee
Operate
Outbound and content run together, we optimize weekly, and you get monthly reporting on cost per meeting, per-rep and per-channel performance, and what to do next. You watch the pipeline, we run the machine.
$7,500/mo, billed quarterly
Why Salescadia
The firm that built its own stack
We built the infrastructure
GTM agencies duct-tape rented tools together and take the system with them when they leave. Your motion runs on a platform we built: your reps' own accounts, your data, your campaigns. Part ways and your team keeps the system at standard software pricing.
See the platform →Measured, not promised
Across our live campaigns, about 53% of cold invites are accepted in matured campaigns, and zero sending accounts have been restricted to date. Every engagement reports against cost per meeting, the same number we hold ourselves to.
See the acceptance-rate data →Hiring is in scope
The plan says who to hire; we help you hire them, sourcing and screening through our own recruiting engine and LinkedIn, then training them on the motion. No agency handoff between the plan and the people.
Operators who have done it at every stage
The team behind your engagement has taken companies from zero to one and from one to $100M in revenue. You work directly with senior GTM operators, not an account manager three layers from the work, whether you are standing up your first motion or scaling an established one.
Built for B2B companies at any stage: newly funded startups standing up their first motion, teams with reps but no system, and established firms modernizing how they sell. Not a fit for B2C.
Read first
The thinking behind the engagement
Three playbooks for funded teams, written from the same data we run engagements on.
Just raised a seed round
The first 90 days of go-to-market
A week-by-week plan for finding the repeatable motion before you hire for it, and what to measure so you know when you have.
Read the playbook →Thinking about a sales hire
When to make your first sales hire
The readiness test, the three hires that actually exist, and why most Series A teams make the wrong one too early.
Read the playbook →Planning the Series A team
Build the outbound motion before the SDRs
The sequence that reaches the same team with the same headcount, minus the rebuild: prove the system first, then hire to scale it.
Read the playbook →Pricing
Simple, transparent, less than half the hire
Everything a great GTM hire gives you, minus the equity, the ramp, and the risk they leave.
| Full-time GTM engineer | Salescadia GTM Engineering | |
|---|---|---|
| Cost per year | $176K median comp, $220K+ fully loaded | $90K flat ($7,500/mo) |
| Time to producing | ~3 months to recruit, then ramp | Assessment in 2 weeks, campaigns live within the first month |
| Equity and vesting | Expected | None |
| Coverage | One person, and the playbook leaves if they do | A senior team plus the platform, nothing walks out the door |
| The stack | They assemble and you license a pile of tools | Runs on infrastructure we built; tools billed at cost, zero markup |
| Hiring your reps | Not their job | In scope: we recruit through our own engine and LinkedIn, then train them |
| Channels | Whatever one person has time to run | LinkedIn, email, YouTube, Instagram, Reddit, blog, SEO and AEO, run as one motion |
Compensation figure: published 2026 median total compensation for US GTM engineers ($176K), fully loaded at a standard 1.25x for payroll taxes and benefits.
Frequently asked questions
A two-week deep dive into your company: your total addressable market mapped, an org design telling you how many of which roles to hire, a targets model, and the channel and campaign strategy to hit it. The plan is yours to keep either way, and the $2,500 is credited in full against your first month if you continue into management.
Published 2026 comp data puts the median US GTM engineer at $176K in total compensation, over $220K fully loaded once payroll taxes and benefits land, plus about three months of recruiting and ramp before they produce. Our management fee is $7,500 per month, $90K per year, with no ramp, no recruiting risk, and no single point of failure who leaves with the playbook.
Whatever they cost us, passed through at cost with zero markup: our own platform at its standard published price, and anything else your motion needs. You see every invoice. Most agencies quietly stack $1,500 or more per month of tool spend on top of their retainer; we itemize ours.
Outbound compounds. New sending accounts ramp gradually and the first weeks are the build, so judging the engagement on month one would short-change both sides. After the first quarter you can move to monthly billing and cancel with 30 days notice.
Probably not, and the assessment will tell you. If your team is in place, we train your existing reps, put their outreach on our infrastructure, and run the campaigns. Hiring support is there when the plan calls for it.
Senior GTM operators, backed by the platform. The team has grown companies from the earliest zero-to-one stage through one-to-$100M scale, and they own your strategy, campaign builds, and reporting directly. Sourcing, personalization, sending, and optimization run on the software, so their time goes to the decisions that move pipeline.
Every one the plan calls for. LinkedIn and email outbound book the first meetings; YouTube, Instagram, Reddit and community posting, and your blog build the demand that compounds; SEO and AEO (answer engine optimization) make sure you are the answer when a buyer asks Google, ChatGPT, or Perplexity. The assessment decides the mix and the order, and one team runs all of it against one pipeline number.
Yes: prepay annually and get two months free. It is an option, never a requirement.
Find the motion before you hire for it
Two weeks, $2,500, credited in full if you continue. You end up with your TAM mapped, your org designed, and a channel and campaign strategy either way.
Not ready for a full engagement? Start with the self-serve platform, with a 7-day free trial.