HubSpot Data Sync
What data flows between HubSpot and MeetMatch, and when.
In this guide
1HubSpot to MeetMatch (automatic)
These records sync in real time via webhooks as soon as changes happen in HubSpot:
- Contacts: name, email, phone, job title, lifecycle stage
- Companies: industry, employee count, domain (enrichment used for routing)
- Deals: pipeline, stage, and amount (read-only, used as routing signals)
- Owners: rep assignments, which feed into the owner mapping
2MeetMatch to HubSpot (automatic)
When a prospect books through MeetMatch, the following writes back to HubSpot:
- A new meeting record associated with the contact
- A new contact if the prospect does not already exist in HubSpot
- Meeting updates on reschedule or cancellation
- Meeting outcomes: completed, no-show, or converted
3What does not sync
MeetMatch does not modify your HubSpot deals, pipelines, companies, or workflows. It reads deal and company data for routing but never writes to those objects. Internal MeetMatch features like coaching scores, call recordings, and warming sequences stay in MeetMatch.